About Reeler

Reeler is a UGC (user-generated content) platform that collects media from multiple sources — including Instagram, web forms, and email. Their customers use Reeler to gather authentic content for marketing, product feedback, and community building.

Reeler wanted to implement AI to solve two key problems:

• Too much unusable content: Many images submitted were irrelevant or low quality, requiring manual filtering.
• Lack of structured labeling: Clients wanted filters and search based on categories, labels, and landmarks.

The Challenge

Reeler’s engineering team was overwhelmed with requests for new features and prompt iterations. They needed a way to empower non-developers to create and edit prompts without relying on engineering resources.

Reeler also wanted a way to evaluate the performance of their AI models and iterate on prompts without the need for time-consuming rebuilds. This was crucial for their product team to quickly test and deploy new features.

The Solution: Aprico

• Collaborative Prompt Editing: Non-developers could now create and iterate on prompts directly.
• API-Based Deployment: Prompts were deployed instantly via API — no rebuilds required.
• Faster Time to Value: From idea to production in hours instead of weeks.

The Result

• 60% faster iteration cycles for new AI features
• Reduced engineering involvement by over 40%
• Happier clients who get better results, faster